You’ve heard of work life balance, right? Maybe you even had it, before you started your own business. Small businesses owners are the worst culprits when it comes to blurring the lines between life and work. That is not always a bad thing though, as balance can sometimes be found BY Continue reading ...
When “Mom and Pop” still owned the local store, customers could go in and get a friendly hello and highly personalized service. For generations, much of our business was done on a first-name basis, often over handshakes and coffee, not contracts and email. For most of our shopping, Continue reading ...
Tags: basis, business, customer engagement, Customers, doing business, first names, human-computer interaction, Marketing, names, personal, personal connection, personal history, personalization, retail business, small business, world wide web
Its been awhile since I’ve done this, but the urge just struck. Here are some great business articles from my Google Reader feed, highlighting and expounding on things that I believe in for small business.
From Fast Up Front:
Why Investing in Your Employees Makes Good Business Continue reading ...
If your sales process starts out, “hey prospect, do you need life insurance?” you might as well be hitting yourself over the head with a 2×4 instead of making sales calls. By making your first sales question a yes or no proposition like that, you have eliminated a great many Continue reading ...
Tags: answer yes, answering, avoid, data collection, grammar, human communication, lost, prospecting, question, Questions, sale, sales process, yes, yes or no
Being in small business means you’re probably your own office manager, receptionist, sales manager, accountant, HR manager and R&D manager all rolled into one – no wonder you’re so busy. With all this happening you might be tempted to push “branding” into the too hard basket, or Continue reading ...