If you are in a competitive market and your small business relies on things like proposals, quotes, and presentations, you have likely experienced the heartache of losing a good sale to a competitor. I’ve had situations where I’ve had to make my presentation right before or right Continue reading ...
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The Importance of Being Famous
Everyone wants to be famous, right? Okay, not everyone, but who hasn’t fantasized about being a famous actor, musician, sports star, or public figure at some point in their lives? We all know the dangers of fame, but it brings a lot of good things too. Being famous opens doors of Continue reading ...
The Mythology of More
Maybe it’s just America, but we seem to like things in excess. We always want the biggest, the best, the most. When it comes to your business, you probably feel the tug of this in the opposite direction. You think that you need to load up of the benefits of your product or service in order Continue reading ...
Don’t Run Your Business As An Employee
Having a successful business means that you have to think like an entrepreneur and not an employee. This tends to be difficult for most people, and for good reason. Most of us are brought up thinking that we have to go to work for the man and put in 40+ years of employment at some company in the Continue reading ...
How to Make Your Sales Process Pleasant for the Consumer – Part 2
In part one of this series I discussed the three main types of customer engagement with a sales process. There is the hands-off approach, the passive approach, and the engaged approach. I believe that most small businesses should be closer to the engaged approach than the hands-off approach. The Continue reading ...
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