If you think about why US President Barack Obama decided to relay his thoughts on Twitter when he had all the influence of the major television networks at his disposal then you get an idea that there must be something to this social media topic. And with the incessant buzz around social media growing stronger with each passing day, it is quite possible that you are keen to know more about it.
Irrespective of whether you are a small business owner or a high flying executive, social media can work wonders for your business and help you network with your clients and prospects in an interactive and meaningful way.
Let us look at some helpful resources which will help you understand the concept and apply it in your professional field.
1. What is Social Media?
http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdf
If you are absolutely at sea about social media then this e-book is what you should be looking at. It starts by providing a brief overview about the phenomenon of social marketing and goes on to discuss details of using social media channels for marketing. The guide also makes you aware about how actually the social media works and which popular social media tools are available in the market.
2. The Social Media Starter Kit
http://altitudebranding.com/wp-content/uploads/2009/02/SocialMediaStarterKit-Tools.pdf
Another e-book, that aims at working on your understanding of social media from the ground up without taking too much of your time. So if you want to just jump into the concept and start implementing them immediately, this e-book is something that you should be going through.
3. 12 Essential Tips for Success in Social Media
http://www.buzzlogic.com/case_study/12EssentialTipsWhitepaper_Yellow.pdf
This e-book is possibly the best choice for people looking for practical tips for exploiting popular social media platforms. The guide provides 12 essential tips which can be used to accelerate the popularity of businesses online. In addition the e-book also throws light on how social media is reshaping the world of online marketing and gives insight on how businesses can make use of social media techniques to grow at a rapid pace.
4. SOCIAL MEDIA PREDICTIONS 2009
http://beingpeterkim.typepad.com/files/Social%20Media%202009.pdf
The definitive research report from Peter Kim provides a set of brief social media predictions for the year 2009 generated from inputs taken from well known experts from the social media industry. It also gives an detailed description of how social media is impacting the work we do and our lifestyles in a positive way.
5. Social Media – An Introductory Guide for Your Business, Organization or Agency
http://www.ginocosme.com/downloads/Introduction-to-Social-Media.pdf
This authoritative document provides a detailed introduction of what social media is all about and what it has to offer for different type of businesses. The e-book tries to explain how social media marketing tools are different from traditional ones and why the focus of marketers is shifting towards social media marketing.
6. A Social Media Guide From the Edge
http://www.shiftcomm.com/downloads/SMMarketingebook-SHIFT_Communications.pdf
Often traditional marketers are bothered about returns they can achieve by investing in social media marketing. This e-book authored by renowned blogger Todd Defren attempts to clear their doubts by using his own insights and aims at making social media marketing as ‘human’ as far as possible.
7. How Blogs and Social Media are Changing Public Relations and the Way it is Practiced
http://www.prsa.org/prjournal/Vol2No2/WrightHinson.pdf
This e-book examines the impact of blogs and other popular social media tools on public relations and the way it is practiced today. It also throws light on how new social media tools are able to change the way public relations are maintained today. It also gives insight on how blogs and social media, the communication between the organizations and external audiences has become instantaneous and positive.
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This is a guest post written by Hadar Kadar. Hadar works for Cogniview, world-leaders in PDF to excel conversion tools.
