Comments on: A Quick Jargon Check http://allbizanswers.com/a-quick-jargon-check/ Smart advice for savvy small business owners. Fri, 30 Jul 2010 19:04:54 +0000 hourly 1 http://wordpress.org/?v=abc By: Listening on Twitter | http://allbizanswers.com/a-quick-jargon-check/comment-page-1/#comment-1309 Listening on Twitter | Thu, 03 Sep 2009 11:37:09 +0000 http://allbizanswers.com/?p=793#comment-1309 [...] If you want to check on a word or phrase from time to time, Twitter Search is a simple way to do it. Go to search.twitter.com and type in your term. You will be presented with the most recent tweets about the subject from across the whole Twitter universe. In this way, you can do research, find more people to follow, respond to comments about your business, or even refine your keyword list. [...] [...] If you want to check on a word or phrase from time to time, Twitter Search is a simple way to do it. Go to search.twitter.com and type in your term. You will be presented with the most recent tweets about the subject from across the whole Twitter universe. In this way, you can do research, find more people to follow, respond to comments about your business, or even refine your keyword list. [...]

]]> By: Andrew Swenson http://allbizanswers.com/a-quick-jargon-check/comment-page-1/#comment-1120 Andrew Swenson Fri, 24 Jul 2009 13:31:18 +0000 http://allbizanswers.com/?p=793#comment-1120 Great point Brad. As a former copywriter, I can't get "audience focus" out of my head. But as you point out, it's not enough to know that you must focus on language that your audience will understand—-you have to know which words to use! Twitter Search (and other social web/research platforms) not only give marketers a new insight into what customers think about your company, it also sheds light on HOW they are talking about you. For me, plugging into how someone is talking about my company is the first step to changing what they think (i.e. building trust and delivering a positive image). .-= Andrew Swenson´s last blog ..<a href="http://feedproxy.google.com/~r/wordpost/~3/7QU1lWUq9DY/" rel="nofollow">Measuring Social Media ROI</a> =-. Great point Brad.

As a former copywriter, I can’t get “audience focus” out of my head. But as you point out, it’s not enough to know that you must focus on language that your audience will understand—-you have to know which words to use!

Twitter Search (and other social web/research platforms) not only give marketers a new insight into what customers think about your company, it also sheds light on HOW they are talking about you.

For me, plugging into how someone is talking about my company is the first step to changing what they think (i.e. building trust and delivering a positive image).
.-= Andrew Swenson´s last blog ..Measuring Social Media ROI =-.

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