Are You Ignoring a Profit Goldmine?

Are you currently ignoring a profit goldmine for your small business?

You may be surprised to find that the answer is yes. Maybe you  have set your business up to be a sales machine, bringing in a constant stream of new sales. Your sales process may work like a dream, where you take prospects from strangers to customers in no time. But even if your sales process works perfectly, it is broken if it stops at the sale.

The goldmine I am referring to are your current customers. It is what you do with them AFTER you make the sale that can dramatically improve your business, even taking you from the daily struggle of making enough money to stay afloat to the point where you are generating real wealth.

In the e-book, The Value of the Customer AFTER the Sale, I show you exactly what you should be doing with customers after they buy from you. The sales process does not stop. In fact, there are three main things you should be working to get from your happy customers. These are testimonials, referrals, and second sales.

Testimonials

Testimonials provide social proof that your business really is as great as you say it is. Sprinkle wonderful customer testimonials throughout all of your marketing and sales material and you will have an easier time building trust and getting new customers.

Did you know that the majority of customers will not buy something unless other people have paved the way by buying first? These are the cautious majority. If this majority believes that your business is established and loved by others, they will be willing to trust you and buy from you. Testimonials help you establish this trust.

In The Value of the Customer AFTER the Sale, I share tips on how to get a lot more testimonials and how to use them strategically to get more sales.

Referrals

You already believe in the power of word of mouth marketing. You know that the best possible form of marketing is when one friend recommends your business to another friend. I am sure that you appreciate every single sale that comes in this way, but are you doing enough to ensure a continuous stream of referrals?

Sure, getting referrals starts by providing the best product and service to your customers. That really is a pre-requisite. But if you are already doing that, you can still supercharge your referral process with a few simple steps. In The Value of the Customer AFTER the Sale I give you tips and ideas for building your referral process. I also share a few pitfalls that you should avoid at all costs.

Second Sales

Repeat customers are sort of the holy grail for small businesses. Loyal customers help you stay in business year after year. But what makes some customers loyal while you never hear from others again? And what if what you sell doesn’t repeat quickly?

You most likely could improve the number of repeat sales you have. In this e-book, I share ideas on how to make sure every customer makes a second sale with you. Beyond repeating the same sale again, you will also want to consider selling additional products and services to your customers.

Additional products and services that are helpful to your customers will not only be appreciated by them, they will help you make a lot more money per customer without a lot of additional marketing and sales cost. Getting customers in the door the first time is hard work. Don’t miss out on the opportunity presented by having a happy customer on your first sale by not going after a second sale right away (and don’t worry, I tell you how to do it without annoying your customers).

The Follow Up

Tapping into the full value of current customers comes down to having a good follow-up plan. I end the e-book by showing you how to create your own follow-up plan, one which includes getting testimonials, referrals, and second sales from your customers.

The sales process simply should not end with the first sale. It should continue after the sale is made and the product or service has been delivered. Committing to following up for testimonials, referrals, and second sales will help you bring in a lot more money per customer, which will help you build a wealthy business.

If you are ready to stop ignoring the value of the customer after the sale and to start applying principles that will earn you more money per customer then all you need to do is click to buy The Value of the Customer AFTER the Sale.

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As with all products from All Business Answers, this one has a 100% satisfaction guarantee. If you think this e-book is not worth the money you paid for it, just send me an email at bradford-at-allbizanswers.com and I will give you a full refund. With no risk and a lot of potential reward, I hope you will give The Value of the Customer AFTER the Sale a try today.

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Benefits:

  • Get a constant stream of testimonials to use in your marketing
  • Learn how to easily get audio testimonials
  • Find out how to get video testimonials from your happiest customers
  • Figure out how to systematically increase the number of referrals your customers make
  • Learn how to wow every single customer so they’ll want to tell their friends about you
  • Understand the importance of scheduling in getting repeat sales
  • Figure out how to make more money by adding complimentary products/services
  • Learn the power of partnering with others to provide additional revenue streams
  • Find out why each sale needs a follow up plan
  • Get your sales team on board with follow ups by learning and sharing the benefits of repeat customers
  • Increase the lifetime value of each customer with just a few simple steps

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In the world of business, the terms marketing and sales receive lots of buzz.  But what about customer service and follow-up AFTER the sale?  Bradford Shimp has created a brand new resource for any business — large or small.  His e-book provides practical tips for gathering testimonials, building referral business, and making a name for yourself with the best customer service around.  This e-book is more than fluff: it is filled with tips that business owners can use right now for better customer connections.

Julie Corbett, A Fine Tooth Comb

Bradford’s tips helped me hone in on the activities that I should be focusing on in my small business  to make more money and waste less time.  Small businesses can’t survive without a steady cashflow, and this eBook is chock full of jargon-free expert advice on keeping happy customers happier without spinning your wheels.  Brilliant.

Andy Hayes, Travel Online Partners

This e-book is an amazing resource!  It’s clear, concise, and packed with user-friendly tips and techniques, including usable resource links. Quite often business owners don’t recognize the added marketing opportunities provided by a satisfied customer.  Bradford shows you how to turn a positive customer experience into a referral bonanza through the utilization of a variety of testimonial methods.  This e-book is a must-have part of your customer service program!

Dale Little, Business Strategist

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