Content is still the most important tool on the internet. To effectively compete with millions of Web sites and raise your importance and visibility on the internet, you must have good, relevant, and original content. One of the easiest ways to do this is through blogs. As a business owner or operator, you know how…
Show Customers Your Process
One of the great things about the internet is that small business owners can connect with customers in whole new ways. One thing you can now do is invite customers to take a behind the scenes look at your process. This is like giving a tour of your business, but via video and to a…
Make Your Customers Comfortable
People don’t wander far from their comfort zone. Your job is to make customers comfortable buying from you. In fact, you want them so comfortable that they don’t even bother to check out the competition. Here are some sure-fire ways to getting your customers comfortable with your business. 1. Provide the Best and the Most…
Information Channels to Manage Customer Relationships
The amount of information that is now available at our fingertips is overwhelming. For small business owners, this boon is a great thing. At the same time, it can cause problems. Improved Access Almost anything you do as a small business owner can be done faster, better, and cheaper today. This includes all areas of…
Who Is Answering the Phone?
Do you answer the phone yourself at your business? What do you do when you are on the job, or just too busy to answer the phone when it rings? Do you just let it go to voicemail? You may not be ready to hire a receptionist. But that doesn’t mean you don’t need one….