When "Mom and Pop" still owned the local store, customers could go in and get a friendly hello and highly personalized service. For generations, much of our business was done on a first-name basis, often over handshakes and coffee, not contracts ...
Category Archives: Marketing
Competing with the Big Guys – Branding for Small Business
Being in small business means you’re probably your own office manager, receptionist, sales manager, accountant, HR manager and R&D manager all rolled into one – no wonder you’re so busy. With all this happening you might be tempted to push “branding” into the too hard basket, or even ...
How to Get Sales with a Website
A website is a many-splendored thing. That is, you can do almost anything with a website, from set up an online store to putting up pictures of your dog. For a small business, there should be one overriding goal, to get sales. Of course, there are tons of different ways to do that. In a world ...
The Importance of Being Famous
Everyone wants to be famous, right? Okay, not everyone, but who hasn't fantasized about being a famous actor, musician, sports star, or public figure at some point in their lives? We all know the dangers of fame, but ...
The Mythology of More
Maybe it's just America, but we seem to like things in excess. We always want the biggest, the best, the most. When it comes to your business, you probably feel the tug of this in the opposite direction. You think that you need ...
