Being in small business means you’re probably your own office manager, receptionist, sales manager, accountant, HR manager and R&D manager all rolled into one – no wonder you’re so busy. With all this happening you might be tempted to push “branding” into the too hard basket, or even ...
Category Archives: Branding
10 Brand Points You May Not Have Considered
I recently posted my explanation of branding for small business. In essence, everything that comes in contact with customers is part of your brand. In this post, I wanted to share 10 random things that you can look at and improve as part of your brand. 1. Your vehicle. Its not so much the car you ...
Branding Explained for Small Business
Branding has always been a term that is a little mystifying to me. I always thought of it as a big corporate thing. But branding is important for small business as well. In simple terms, branding is ...
Interview: Isha Edwards on Marketing and Branding
Q1. Tell me a little about your business. EPiC MEASURES (EM) is a brand-driven company, which offers a next practices approach to establishing and operating a ...
