In Episode 10, I caught up with Denny Jaconi, Joe Sapienza, and Lizzy Shaw to discuss Facebook Pages for small business. Joe and Denny own a design firm, Web Gem. Lizzy runs Lizzy Shaw Public Relations. In this episode: Why choose a Facebook Page instead of a Group How to customize a Facebook Page How to get ...
Category Archives: Social Media
Information Channels to Manage Customer Relationships
The amount of information that is now available at our fingertips is overwhelming. For small business owners, this boon is a great thing. At the same time, it can cause problems. Improved Access Almost anything you do as a small business owner ...
How to Communicate Effectively on Social Networks
What are social networks? They are, in their simplest form, places where people keep contact information and then communicate with those contacts. They are communication platforms. While social networks like Facebook and Twitter make communication easy, they don't make you good at it. If you want to grow your contacts and get business via social networks, ...
How to Write an Interesting Blog
Some small businesses have blogs because they think they should. They toy around with one, post occasionally, and see little benefit. The problem is, they produce a boring blog, all about the business in most cases. The blog is just another sales page. Even more small business owners never start a blog because they can't think ...
