Comments on: Honesty is the Best Marketing

By: WWD Weekend Reading List

WWD Weekend Reading List — Sat, 12 Dec 2009 20:00:25 +0000

[...] All Biz Answers: “Honesty is the Best Marketing” [...]

By: bradfordshimp

bradfordshimp — Wed, 02 Dec 2009 21:49:19 +0000

Thanks for sharing the link, Andrew. Great post that continues this conversation further.

By: Andrew Swenson

Andrew Swenson — Wed, 02 Dec 2009 21:27:01 +0000

I tried to comment here, but after typing and deleting a few times, I decided it would be better fit for a post.

I've been thinking a lot about internal community management lately, so from ideas sparked by this post, I just finished "Community Management Should Include In-House Culture." [ http://bit.ly/91mKyk ].

Thanks again Brad.

-Andrew

By: bradfordshimp

bradfordshimp — Wed, 02 Dec 2009 16:49:19 +0000

Thanks for sharing the link, Andrew. Great post that continues this conversation further.

By: Andrew Swenson

Andrew Swenson — Wed, 02 Dec 2009 16:27:01 +0000

By: bradfordshimp

bradfordshimp — Wed, 02 Dec 2009 14:49:19 +0000

Thanks for sharing the link, Andrew. Great post that continues this conversation further.

By: Andrew Swenson

Andrew Swenson — Wed, 02 Dec 2009 14:27:01 +0000

By: Community Management Should Include In-House Culture | wordpost

Community Management Should Include In-House Culture | wordpost — Wed, 02 Dec 2009 06:35:41 +0000

[...] is that your company’s culture is important not just internally, but externally as well. As Bradford Shimp remarks: The culture you have within your company will spill over to your customers. You can’t control [...]

By: Shane Mac

Shane Mac — Mon, 30 Nov 2009 17:40:46 +0000

Good call on the Official Twitter account. The cool thing is that if you do have one and you have good employees then you will probably gain followers and potential employees to your official account if all your employees are talking about your company. Then you will build a following of interested people who can make a difference somewhere down the road if the company decides to quit auto feeding there twitter account and actually use it to communicate.

By: bradfordshimp

bradfordshimp — Mon, 30 Nov 2009 17:16:07 +0000

Yes and amen, Shane. Forget the polished official Twitter accounts. Just let your employees be people and work on their happiness. Then they will spread the word just like happy customers. I really believe that a boss's first obligation is to his or her employees. Making them happy makes good business sense.