Sponsorship

All Biz Answers 2010 Sponsor Schedule
2010 is almost here, and I have great things planned for All Biz Answers. Throughout the next year, I will be focusing on providing great new content for small businesses. All Biz Answers will be growing through an active effort to connect with small businesses and provide the best answers available.
I can’t do this alone. I will be bringing in great guest authors to provide excellent advice articles. I will also be doing interviews with smart small business owners. On top of that, I will be providing the readers of All Biz Answers with access to great businesses that can be a part of their success.
In order to make all of this possible, I am implementing a sponsorship program for 2009. I am actively seeking businesses to sponsor All Biz Answers. But in the spirit of entrepreneurship and creative marketing, I am creating a sponsorship program with a twist.
Starting January 1st, 2010, I will be selling daily sponsorships for All Biz Answers. This idea is inspired by IWearYourShirt.com, and my pricing will be modeled after their program. Each day’s sponsorship cost will correspond with the day of the year. Sponsorship for January 1st will cost only $1, while sponsorship for December 31st will cost $365.
In addition to paying the price for the day, any business or person who wishes to purchase a sponsorship will also be asked to provide a give-a-way. This could be a free trial of a software program, a signed copy of a book, a t-shirt, or whatever. For best results, I will advise sponsors to give away something that will attract small business owners specifically.
My goal for the program is two-fold. Of course I want it to provide income so I can make improvements to All Biz Answers and establish it as a leading blog for small business owners. But in order to receive, I believe you must first give. Here is my goal for the sponsors who participate in this program. For each day that a business sponsors, I want to be able to provide at least one new lead for every dollar spent. I think this is a humble goal, and as the program gains traction we will probably far exceed that goal. But think about what would happen if you as a business got one good, qualified lead for every dollar spent. That would be worth the price.
Here is the plan to meet this goal of providing good solid leads. When a sponsor signs up, we will determine an appropriate give-a-way. While giving away something flashy like a Flip camera will probably draw a lot of eyeballs, giving away a free consultation for your business will bring in people who are already qualified to become buyers. All Biz Answers is about small business, not about flashy gimmickry.
One the sponsored day, I will promote the give-a-way on the blog and via social media. As the year goes on, more and more people will hear about the give-a-ways and will be checking out the blog. While this is great for me, it is also great for the sponsor.
When a visitor sees a give-a-way that interests them, they will be asked to sign up to win it by providing their name and email address. The winner will be chosen randomly from everyone who signs up that day. The person who wins your give-a-way will instantly be a very happy, qualified prospect.
In addition, you will receive the email addresses and names of everyone who signs up for the contest. We will make people very aware of this. These people will be giving you permission to further market to them. These are your qualified leads. I will suggest following up with everyone who doesn’t win, and perhaps offering some type of condolence gift and thank you.
While this will be feeding your internal permission based marketing list, each sponsor will get continued exposure via All Biz Answer’s newsletter. Throughout the year, I will be building a list of all the people who enter all of the contests and will be staying in touch with them via a newsletter. In that newsletter, I will be alerting people to new contests. In addition, I will provide links to news stories and press releases submitted by any one who has been a sponsor at any time throughout the year. This is especially great news for businesses with limited budgets who buy an early date.
Getting on board with this sponsorship program is easy. If your ideal customers are small businesses you are a perfect match. The first few month’s of sponsorship are extremely cheap. As this continues, more people will hear about it and will visit and get in on the newsletter. So while at the beginning you may spend $30 for 30 contacts, toward the end you will likely get an even better return on investment.
A sponsor can purchase as many slots a they wish, but they need to provide a give-a-way for each slot.
To make this an even easier decision, I am providing a lead guarantee. If you receive fewer leads than dollars spent, I will refund you for the difference. So, if you spend $200, but only receive 100 leads, I will provide you with a $100 refund.

All Biz Answers 2010 Give-to-Get Sponsorship Program

  • Low cost positions available right now
  • Receive at least 1 real lead per dollar spent
  • Benefit from viral traffic throughout the entire year
  • Guaranteed results, or your money back

Reach Small Business Owners

Are you a business or individual who sells products or services to small businesses? If so, I am about to make you an offer you can’t refuse. Well, actually you can, since my only ties to the Mafia are that I have watched The Godfather. But I don’t think you will want to turn this offer down.

Here’s the skinny. I will be selling sponsorships on All Biz Answers throughout 2010. All Biz Answers is a blog that provides smart business advice to small business owners and entrepreneurs in the making. Businesses and professionals who sell to small businesses will have an opportunity to reach their target audience in an impactful way via a sponsorship at All Biz Answers.

Throughout 2010, I will be publishing a new article every day. These articles will be speaking directly to your target audience of small businesses. Each article will include advertising from a business such as yours.

Get Real, Qualified, Leads

Being able to place banner ads along side content that reaches your target audience is important. But even more important is getting real, qualified, leads from your advertising efforts. This sponsorship program will make that happen. I have called this sponsorship program for 2010 the Give-to-Get Sponsorship Program. Here is what that means.

Create Your Own Give-a-Way

In order to reach prospects in today’s evolving marketing climate, you need to provide value. Its a great idea to give away something of value to attract people in to your permission based marketing plan. This sponsorship program takes advantage of that dynamic. Not only will your advertising on All Biz Answers be tied to the valuable content that I provide on a daily basis, but it will also be tied to a valuable give-a-way of your own.

That’s right. This is not just about buying ads and hoping you get something back out of it. In addition to the cost of sponsorship, you will be asked to provide a free give-a-way for each day that you sponsor. This give-a-way should be something of value that will bring in qualified prospects, like a free consultation, or a free product.

When small business owners visit the site, they will not only see your ad, but your give-a-way promotion as well. If they are interested in what you are giving, they will sign up to win it. One winner will be chosen for each day’s promotion. You will give away your freebie, and in return, you will get a list of qualified leads.

$1 Per Lead?

What is one qualified lead worth? That depends on the type of business that you are in. But for the sake of the argument, lets put the value at $1. Would you pay $1 for 1 qualified lead? I know I would. Would you pay $365 for 365 qualified leads? Well, with this program, you will have the opportunity to do either, or both.

The cost of sponsorship will directly correspond with the day you purchase. Sponsorship on January 1st will cost $1. I will be adding $1 to the price every day throughout the year, until we get to December 31st, which will cost a whopping $365. What was the last effective marketing campaign that you did that cost only $365?

Only you know whether sponsorship will be worth it for your business. But let me tell you how much I believe in this. I think getting at least 1 new lead for every dollar spent is far better than sending out 1,000 postcards and getting 1-2 sales out of it. Its better than buying AdWords and hoping that your site is set up to convert each and every visitor you pay for. Its really, truly, better, because I am offering something that no other advertising option will offer you. I am offering a money back guarantee. If you don’t get at least 1 lead per $1 spent, I will refund you money.

Get Leads or Get Your Money Back

Let me repeat that for those of you who were sleeping. This is a guaranteed advertising program. If you do not receive at least the number of new leads as dollars spend, I will gladly refund you the difference. So, if you spend $200 for your day, but only get 100 leads, I will send $100 back to you. You will never pay more than $1 per lead with this program. In fact, you will most likely be paying far less.

Continued Exposure

If you need more benefits before you buy, I’ll humor you with just one more. In addition to the leads that you get for the day you do your give-a-way, you will have access to the newsletter that I will be sending out to everyone who signs up at any time throughout the year. This will benefit those of you who act early. I will publish links to your press releases and special offers throughout the entire year in that newsletter, letting you reach an even bigger audience at no additional cost.

Ready or Not?

If you haven’t already decided to take me up on this offer, then you probably won’t do it. I’m not a slick copy writer who can convince you to do whatever I want. Let me just say this. I write this blog because I believe in small business and want to help businesses succeed. Chances are, your business is just the type of business that I write for. I will not compromise my site with off topic advertising or high pressure tactics. But I know that there are businesses out there that provide a real benefit to small businesses. I am hoping that you are one of these businesses, and that you will take me up on my offer and buy a spot in this Give-to-Get program.

Here’s how you get signed up. Fill out the form below, and I will call you (unless you prefer email). Let’s do business and help entrepreneurs out along the way.

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Bradford Shimp is the publisher of All Business Answers.

3 Responses to Sponsorship

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