When "Mom and Pop" still owned the local store, customers could go in and get a friendly hello and highly personalized service. For generations, much of our business was done on a first-name basis, often over handshakes and coffee, not contracts ...
Tag Archive: Customers
How to Develop Empathy for Customers
Empathy: the power of understanding and imaginatively entering into another person's feelings Many small business owners get so wrapped up in running a business that they never really take time to understand their customer. Instead, they view the world through their own eyes, and their own needs. As long as those needs line up with enough ...
Add Some Fun into Your Business
Is your business fun? I know, it is such a broad question. What I mean is do you have any fun running it, do your employees have any fun working in it, and do your customers have fun ...
How to Be Brief and to the Point
Here is how you can be brief and to the point: Know exactly what you want to say Understand what need your customer has Be confident Ask Know exactly what you want to say If you find yourself beating around the bush, running down rabbit trails, or rambling, it is likely because you haven't given much thought to what you wanted ...
How to Create Your Unique Selling Point (USP)
One of the concepts that is most likely to have any small business owner scratching their head is the concept of USP: Unique Selling Proposition (or Unique Selling Point). The Oxford English Dictionary defines a USP as: A unique set ...
