I recently posted my explanation of branding for small business. In essence, everything that comes in contact with customers is part of your brand. In this post, I wanted to share 10 random things that you can look at and improve as part of your brand. 1. Your vehicle. Its not so much the car you ...
Tag Archive: excuse
How to Value the Customer
Customers are what makes it happen, as far as business is concerned. With that said, it is surprisingly easy to take your eyes off the customer as you pursue your business success. It is even easier for employees to make wrong decisions where customers are concerned. In fact, the more disconnected an employee is from the customer experience, the easier it is to be rude, to be careless, or just to take too long to help the customer out.
