When "Mom and Pop" still owned the local store, customers could go in and get a friendly hello and highly personalized service. For generations, much of our business was done on a first-name basis, often over handshakes and coffee, not contracts ...
Tag Archive: Marketing
Always Be Building
You have, no doubt, heard the old sales adage, Always Be Closing (ABC). And while this is certainly true, there is another sales idea that deserves your focus. While not as flashy and slick as ABC, Always Be Building is a ...
5 Ways to Get the Sale
Getting the sale is the most important piece of any small business pie. Without sales, there is no business. How you get the sale can define your business as well as determine your ongoing ability to succeed. If the only sales ...
How to Get Sales with a Website
A website is a many-splendored thing. That is, you can do almost anything with a website, from set up an online store to putting up pictures of your dog. For a small business, there should be one overriding goal, to get sales. Of course, there are tons of different ways to do that. In a world ...
Moving Sales Through Your Pipeline
S. Anthony Iannarino makes a good point when he argues that your sales opportunities have a short shelf-life. He says "One of the iron laws of sales is that the longer your deal sits between stages, the more likely it is to stall (or to die altogether)," in his informative article The Short Shelf-Life of a ...
