In architecture there is a mantra that says form must follow function. Function, in this case, is unglamorous things, such as the foundation, the ease of access, building code, etc. Form is the artistic element of architecture. The most beautiful and bizarre buildings only work ...
Tag Archive: Marketing
Business Scaling Ideas for Small Business
Every business should be built to scale. In other words, you want to have the ability in place to grow rapidly, even if you are currently a small operation. I think that being able to scale means you have to take ...
You (Still) Don’t Have a Website?
It is 2010. Really, I just checked. So it is somewhat surprising to me that so many small businesses still do not have a website. You'd think that ...
Book Review: How to Build a Business and Sell it For Millions
I recently got a chance to read How to Build a Business and Sell it For Millions, by Jack Garson. Other than the title, which I find a bit bland, it is a really good book for small business owners. Here is what this ...
Make Your Customers Comfortable
People don't wander far from their comfort zone. Your job is to make customers comfortable buying from you. In fact, you want them so comfortable that they don't even bother to check out the competition. Here are ...
