Tag Archive: perception

Experiencing Pain vs. Anticipating Pain in Business

As a small business owner, you probably have experienced pain while running your business. There is the pain of not getting a big sale, the pain of letting someone go, the pain of not reaching a goal. The list could go on and on. What I want to talk about is the difference between experiencing ...

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Help Customers Spread Your Story

The best marketing that can ever take place for your business is when one friend recommends your business to another friend. That close bond of trust between two friends cannot be replicated on a large scale. Yet, you can ...

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