S. Anthony Iannarino makes a good point when he argues that your sales opportunities have a short shelf-life. He says "One of the iron laws of sales is that the longer your deal sits between stages, the more likely it is to stall (or to die altogether)," in his informative article The Short Shelf-Life of a ...
Tag Archive: prospects
The Excuses That Keep Me Away from Video
A while back, I bought a Flip Video recorder. Those are those neat little pocket size cameras. Part of my justification for buying it was that I was going to record business videos, both for this site and for ...
Don’t Be Shy: You Need to Keep Talking to Your Customers
Be Regular If you are going to engage in conversation marketing techniques, you are going to have to learn how to keep talking. Regular communication from you is essential. Customers and prospects aren't very likely to strike up ...
How to Write an Interesting Blog
Some small businesses have blogs because they think they should. They toy around with one, post occasionally, and see little benefit. The problem is, they produce a boring blog, all about the business in most cases. The blog is just another sales page. Even more small business owners never start a blog because they can't think ...
Your Conversations as Tennis
If you want to develop relationships with customers, you need to keep the conversations going. Its like a game of tennis. The goal is to always get the ball back over the net. Of course, unlike tennis, you ...
