Every business should be built to scale. In other words, you want to have the ability in place to grow rapidly, even if you are currently a small operation. I think that being able to scale means you have to take ...
Tag Archive: scales
Podcast: Desiree Scales on Social Media
In part two of my conversation with Desiree Scales, we discuss social media and how small business can benefit from getting involved on sites like Twitter and Facebook.
Podcast: Desiree Scales on Starting and Running Her Business
On this podcast, I am joined by Desiree Scales, founder of Bella Web Design, in Atlanta, Georgia. Desiree left her job at a major airline over 10 years ago to start her own business and hasn't looked back. Today, she balances the demands of business ...
Focus on Just One Person at a Time
I often state that social media is helping make business personal again. It is a bit strange to think that communication that happens over the internet could be considered personal. However, social media and web 2.0 has made it easier for customers ...
Be Well-Versed to Better Serve Your Customers
I write a lot about becoming an expert in your field. It is of great benefit to you and your business if you can achieve expert status in the eyes of your customers. In order to become an expert, you need to focus on some core areas of strength that relate to your ideal customer's ...
