Posts Tagged ‘thankfulness’

Here is one simple gesture you can do to show your customers that you are grateful. Send them a thank you card.

Any time anyone gives you money for your product or service, you should be thankful. In the early days of your business, you probably experienced euphoria. Unfortunately, as you grow successful, receiving money can become old hat. It becomes an impersonal transaction for you, even though each and every payment helps you pay the bills and stay in business.

Recalibrate your mind to thankfulness by committing to send a thank you card out to every single customer. Yes, each and every one. I don’t care if you have 10, 100, or 1000 customers. Showing thanks is good for business and good for you.

The best path to take is to hand write each thank you note. At the very least you can sign them before they go out.Reconnect with the emotion of gratitude.

When a customer receives a personal thank you note from you, she feels important and appreciated. Its one more step along the path to loyalty for her.

When you send a thank you note, you are calibrating your mind to always think of the customer first. A simple thing like this can pull you out of the details for a few moments and help you put some focus on what is important, how your business relates to your customers.

So go pick up some cards and start being thankful again. Here are some thank you cards on Amazon. Or go to you nearest drug store. Leave the cards out in plain sight on your desk and write some every day.

photo credit: Iain Farrell

-