At some point in time, perhaps early on in your small business, you probably wanted to quit. Maybe you are even facing those feelings right now. Quitting sucks, but sometimes it is the right thing.
Your Passion Isn’t There
To sustain a small business for the long term you must be able to maintain a passion for it. What happens if your passion disappears? You could be just as miserable running your business as you were working whatever job you were working before you started the business.
If you find that your passion has run out, you should quit. That is, quit whatever it is that you are doing that is draining your passion. Here’s the thing, you passion hasn’t gone anywhere. It is still inside of you. You have just lost sight of it. A common cause of this is that you get so caught up in the nuts and bolts of running your business you forget what got you started in the first place.
Take a long weekend. Bring along a blank notebook and a pen. Spend time alone and think about your passion. What got you going with your business? What excites you most about it? What is most draining? Write some broad vision statements. Rethink how you run things. When you come back to work, start quitting the things that just drain your passion. If you don’t know how to get from where you are to where you want to be, hire a coach. A good coach can help you figure out just how to quit those passion-sucking tasks and bring together a team to help you run your business. Before long, you will find that your passion is reignited.
You Have the Wrong Customers
Here is a common scenario. You start a business, hoping to make money. You have a rough idea in your head of what that business will look like. You want to help a certain group of people do a certain thing, perhaps. But when you first get started, you take any business that comes along, and you are grateful for it. Before long, you have a customer profile that is a little different than what you envisioned.
This path doesn’t always go bad, but it could. You could find yourself working with the wrong customers. They are people that pay you money, sure, but you are not excited to work with them. In fact, they drain you. They pull you in directions you would rather not go. If this is happening to you, you should quit. Quit the wrong customers, that is.
It is so important to your success and happiness that you work with the right customers. If you are having a hard time doing this, take some time to write a profile of your ideal customer. What do they need? What do they want? What passions do they share with you? What personality quirks of yours will they find endearing? What kind of work will you be doing for them?
Building your business around the right customers can energize you and help you move from drudgery to joy as you build wealth.
There’s No Money
When you got into business, you had visions of money. Come on, admit it. Maybe it was the new car, or the bigger house. Heck, for me it is a giant RV and a big plot of land. But maybe things didn’t work out quite like you imagined them. Maybe you are having a hard time finding customers. Or maybe, as is far more likely, you are getting customers just fine but you still aren’t generating wealth. You are making enough to get by on, but it is still a daily struggle.
If you are not generating wealth, you should quit. I mean, why should you go on for years in your business just getting by? You could get a job for that, with a lot less stress. If you own a business, you should be able to create a wealth-generating machine. What you need to quit is a mentality that just surviving is good enough. It’s not. You need to thrive. Your business needs to grow. You should be generating wealth for your family and for your employees, all while helping a great many customers. You also need to make your business self-sustaining, so it can go on without you.
If you aren’t there, you need to figure out why you aren’t. It may take a complete overhaul of your business model. Seriously, go back to the beginning and figure out what is going wrong. Bring in specialists to help you find out what is the matter. It’s not enough to just get by. You are probably a lot closer to generating real wealth than you imagine, so start devoting time every week to transforming your business into a money-maker.
Have you ever wanted to quit. Share your story and how you dealt with it in the comments below.